Our story

Useful ideas.
Worth bringing home.

We're Steve and Annie, the founders of I Like It Direct. What started with Steve bringing fresh product ideas home from business trips grew into a business built around discovering useful things.

Today, we're putting the spotlight on two simple ways to make everyday life better: cordless Hanging Lights for your favourite spaces, and fingerprint Smart Locks for one less key to carry.

We believe a good product should be easy to understand, easy to choose and backed by people you can talk to.